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Checkin out Hypebeast and found this. Already!? Consolidated is acting fast this time around and it could get pretty ugly. In my previous entry I mentioned Nike's involvement into snowboarding and wether it was really all that bad.
But, it looks like small companies inside the industry are suffering pretty bad and their not afraid to speak up. I read up on the interviews and the "support SNOWBOARD companies" slogan and "Don't Do It" campaigns sounds more like a fight for a man's (mainly Birdo's) freedom and keeping the "American dream". And skaters all over the world are responding and helping out to keep one of their "brother" stay in business... Sounds touching and beautiful but hey, aren't Consolidated's images all anti and hate? Is hate the only way to protect something?
Support skater-owned? More like support skater-owned owners.
I'm sure there are skaters and riders finally making a living off Nike? I would argue.
read about the D.D.I. ARMY and the campaign here and get informed. You decide for yourself.
以前にブログでも紹介した、NIKEのスノーボード界への参入。
早速、コンソリからコラボでカウンターパンチが。（ハヤッ！）
ことの経緯はNIKEのような大企業のスケートボード参入を阻止するコンソリのオーナーのBirdoが始めた"DON'T DO IT"キャンペーンから。スケートボードでNIKEのDunkを皮肉って発売されたDrunkに続きリリースされたのが今回のブーツ。NIKEのような企業の参入は、純粋にスケートボードだけで食ってるメーカーにとっては存続に関わる死活問題らしい。しかも、今回はNIKE（スケートボードではAdidas）もプロモーションやライダー、アーティストへのアプローチにお金を十分にかけているためなかなか手強いそうだ。
前回のエントリの後、NIKEの業界参入が果たしてスノーボードにとっていいのか悪いのか自分の中で考えてみたが、業界内の零小企業にとっては放っておけない脅威らしい。とコンソリは主張しここまで声を大にしてボイコット運動を起している。
世界中のスケーターがステッカーを貼って、Tシャツを着ているこのD.D.I.キャンペーンも一人の男の自由と夢（と商売）を守り抜く抗議活動と言えば聞こえは美しいし、スゴイことを仕出かしたと思う。「過激派」とも捉えられるくらいのキャンペーンがアンチ派のスケーターに受けるのもよくわかる。
ちなみにこのコンソリは過激派で有名でインラインも天敵とされているらしい。
「天敵」って要はパイを奪い合う競合って事でしょ。もはやダサイとかマネとかの話し以前に、明らかに根底にビジネスが絡んでいて、そのパイの奪い合いに純粋なスケーターが巻き込まれているってことに目を覚まさないといけないと思う。
社会に出れば同じ人種なのに内部紛争が起きてるよね。
MAKE LOVE NOT WARなポジティブなキャンペーンが見てみたいです。
※ちなみに、USDのSEAN KELSOのブーツは皮肉にも事の発端のNIKEのDunkをサンプリングしちゃってる訳ですが。ただお気に入りのスニーカーってだけでスケートボードに対する当てつけは意図していないと思います。今になって逆に気まずい〜w NOT HRTZ!
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